Business Management for the Equine Industry [Format Kindle] Author: Sharon Eastwood | Language: English | ISBN:
B000V28AI6 | Format: PDF, EPUB
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Présentation de l'éditeur
Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry, this book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.
Part 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.
No other book applies a truly modern business approach to equine enterprise.
The Authors
Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon work together at Dark Horse Consultancy, a team of equine business consultants offering a wide range of advice and services to the industry.
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Quatrième de couverture
This book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources. Part 2 (Management) goes on to deal with resource management, and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.
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Business Management for the Equine Industry Business Management for the Equine Industry and over one million other books are available for Amazon Kindle Learn moreBusiness Management For The Equine Industry The British Business Management For The Equine Industry S Eastwood A Lise A Jordan Ref WIL26069 Price 44 50 Sharon Eastwood Anne Lise Anna Jordon A handbook for Business management for the equine industry eBook 2006 Genre Form Electronic books Additional Physical Format Print version Eastwood Sharon Business management for the equine industry Ames Iowa Blackwell Business Management for the Equine Industry by Sharon Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry this book bridges the gap
I bought this book to use hopefully use as a template for a class I'm developing. Overall, the next is small (150 pages) but well laid out. The largest disappointment I had with this text was that it was published in the UK originally so much, if not all, of the financial, tax, liability, and labor law information does not apply. It's a real pity because I never saw that listed anywhere. I'm sure the UK information is well done and relevant but as you can see below it really deals with the nuts and bolts of a business so it's not usable in the US. I would not use this book as a text for class.
On a positive note that much of the book is much more generalized and therefore can be tailored for different needs. I love that the back of this book has several case studies which will be helpful in the classroom. It's easy to ready and understand and I think it would be helpful for someone who wants to know more about developing more background knowledge on business management in the equine industry. However, this text will not provide you with anything USA specific or give you forms for a business.
Par B See Her
- Publié sur Amazon.com
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